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Segment criteria types reference

This page describes every field you can use when building a segment in MapleGather’s segment builder.

Field What it matches Notes
Member.effectiveStatus A member’s computed active/inactive state Use this instead of raw membership status. effectiveStatus = active means the member has a current, paid membership. inactive covers lapsed, pending, and archived members.
MembershipLevel The membership level (for example, Standard, Family, or Life) Matches the level name as configured in your membership settings.
Tag One or more tags applied to a member’s record Tags are set on individual member records or applied in bulk from the member list.
  • By default, all conditions in a segment’s Include block must be true (AND logic). A member must match condition 1 and condition 2 and condition 3 to be included.
  • Turn on the Match any condition (OR) toggle to switch to OR logic: a member who matches any one condition is included.
  • The Include and Exclude blocks are always AND’d together: a member must satisfy the Include conditions and not satisfy any Exclude condition.

The count shown in the segment builder — for example, “84 recipients match“ — is an estimate calculated at the time you’re building the segment. The tilde () indicates this. When the segment is used for a broadcast or automation, the actual recipient list is resolved fresh at that moment, so the count may differ if members have joined, lapsed, or changed levels since you saved the segment.

Additional criteria fields — including custom member fields and renewal date windows — are planned for a future release.