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Compose and send a broadcast email

This guide shows you how to write a one-time email to a group of members and send it right away.

Who can do this: Admins who can send broadcasts.

Before you start

Section titled “Before you start”
  • Set up a custom From address in Email deliverability (at /admin/email/deliverability) so your blast arrives from your organization’s domain. Emails send from a functional fallback address until that step is complete.
  • Save your organization’s postal address in Settings → Organization settings. US law requires it in every marketing email, and MapleGather adds it to the footer for you. Until it is saved, a marketing broadcast can’t be sent. See Add your organization’s postal address.
  • Have at least one saved segment ready (Saved segments (at /admin/email/lists)), or plan to use the built-in All active members audience — every member whose membership is currently active, worked out when the email is sent.

Steps

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  1. Go to All blasts (at /admin/email/broadcasts) and select New blast.
  2. Enter a subject line in the Subject field. The subject is required before you can send.
  3. (Optional) To start from a saved or starter template, select Use a template and choose one. Its subject and body are copied into your draft — nothing is created or changed, and what you send is the draft as you leave it.
  4. Write your email in the body editor. Use the toolbar to add formatting, images, or links. To include a member’s name or other details, select Insert merge tag and choose a tag such as {{first_name}}.
  5. In the Send to field, choose All active members or one of your saved segments. (A saved segment that happens to be named “All active members” is listed as “All active members (saved segment)”.)
  6. Check the recipient count that appears below the Send to field (“N recipients match”). If some members are excluded because they’ve opted out, you’ll see “N recipients excluded — opted out. They will not receive this blast.” If the audience matches nobody, a warning says so and Send now is held back.
  7. (Optional) Select Preview to see how the email looks for a sample member. You can change the sample recipient using the picker in the preview panel. Select Send to me to send a test copy to your own inbox.
  8. Select Send now.

Verify

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You’ll know it worked when a “Broadcast queued” message appears and you land on the send-detail page. Watch the progress bar as the email goes out. When it reaches 100%, a “Sent to N recipients” message confirms the blast is complete. The delivery rate appears on that same page.

If something goes wrong

Section titled “If something goes wrong”
  • “Subject required” error — fill in the Subject field and try again.
  • “0 recipients — adjust filter or cancel send” — your audience filter returned no eligible members. Adjust the segment or clear the exclusions.
  • “Add your organization’s postal address to send marketing email” — your organization’s postal address isn’t saved, so the broadcast can’t be sent and Send now is unavailable. Nothing was sent. Select Add postal address, save the address, then come back and send.
  • Send button isn’t showing — your role doesn’t include permission to send broadcasts. Ask your organization’s primary admin to grant it.
  • Send shows as Partial after you left the page — see Broadcast shows as Partial or Cancelled.
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